The organization serves to give a maximum efficiency to the task of campaign. Decentralization multiplies the work efficiency, direct contact is the procedure of communication and persuasion among the candidate or party and voters. The decentralization of Field Marketing campaign. A campaign in every neighborhood. A good campaign of Field Marketing categorizes local policy-makers.

Each leader local, responsible for a sector of the city, should carry out its own campaign, with a profile of certain differentiation. You must have a message with a flag of its own neighborhood, a neighborhood advocacy, immediate and localized target. To build your neighborhood campaign, every local leader must take into account these strategies.The objectives of the ground campaign: communication, persuasion and mobilization.Field Marketing campaign serves in principle to communicate the message of the campaign directly, face to face. This communication is very effective on especially when makes it the candidate in person. The elector, already sensitized by a massive good campaign in the media, ends up convincing by the direct argument of our candidate or our leaders.

The massive campaign and Field Marketing campaign generated an effect of clamp which decides the elector to vote for us. When that happens, the next step is to ensure their mobilization on the election day. Well communicated Government works, close management. It is frequent that an executive management, Mayor, quartermaster, Ministry, State Government, Presidency, have a decompensation, or significant gap between the real achievements of this administration and the perception that this management society has. Contrary to an idea that circulates with great tenacity, works does not speak for themselves. Or if they really talk, care must be very well than to be well heard. The perception that people have of what management did is mediated by several factors. There is a brokerage rather complex communication between the production of a management and evaluative representation that builds people. Little Vale have a good product if not communicate well people your qualities, or if people know our product only by what are our adversaries. Aplus is Field Marketing! Original author and source of the article.