Interesting is the comparison to the company’s founder are to characterize as independent insurance intermediaries in the form of insurance brokers or multiple representatives in their early years as founder of the company, “said study leader Dr. Bastian Staub from SMARTcompagnie. The insurance intermediaries a paltry, unfriendly and unfair type? In addition to the prestige of the profession, the study attracts the personality to explain the career choice. The of the big five scale dominant in personality psychology used to measure. “” “” Then shall be”the personality from the dimensions of neuroticism, extraversion, openness to experience”, impact “and diligence” together. Each dimension is measured on the basis of several facets of personality. Now, how to compare the personality In average deviates from the personality of insurance intermediary, significant differences so students in certain facets of personality.

The students take even an average imaginative, friendly and fairly true like the average insurance intermediaries. These negative associations should be counteracted if you would like to recruit qualified young”, so Dr. Staub. Numerous statements of students support this but also promising solution possibilities. Students a heterogeneous target group the investigation distinguishes between three evaluation target group on quantitative issues: gender, graduation (Bachelor’s vs.

master) and course (students of Economics vs. students not economics courses). Here show significant differences between the respondents. It attracts 21 queried career choice factors, for example, demonstrates that for women the work safety and the work-life balance is a have higher priority. It is also noteworthy that there are no gender differences with regard to the recognition of the profession. However, the reputation of the profession has a higher meaning than for women for men. Segmentation of students helps in addressing targeted the described evaluation target audience already indicate a high diversity in the preferences of the students. To analyze this further, the study makes a segmentation in terms of affinity of students to a consulting or sales activity and affinity to the insurance industry.