Channels Of Distribution

The distribution channels are all means of which it’s marketing for delivering products to the consumer in the proper amounts, at the right time and price suitable for both. Much of the satisfaction that the products provided to customers, is due to distribution channels, well chosen and maintained. Distribution Channels In addition to providing marketing profits spatial and temporal property to the products they sell. Both Marketing Distribution Channels are as infinite as the methods of distribution of products. In short we can say that the distribution channels are the various routes or pathways, that ownership of the goods taken, to get ever closer to the consumer or end user of these products. Channels for consumer products are divided into five types which are considered the most common: Producers Consumers: This is the shorter and faster route that is used in such products. The most used way is to sell door to door, mail order, telemarketing and telephone sales. The middlemen are outside this system. Channels for consumer products are divided into five types which are considered the most common: Producers Consumers: This is the shorter and faster route that is used in such products. The most used way is to sell door to door, mail order, telemarketing and telephone sales. The middlemen are outside this system. Manufacturers – Retailers – Consumers: This is the most visible channel for end consumers and large number of purchases that he made the general public is through this system. Examples of this distribution channel are you automate dealers, gas stations and shops. In these cases, the producer generally has a sales force to take charge of making contact with retailers who sell products to the public and make the order after which they sell to final consumers. Producer – wholesalers – retailers or retailers: this type of channel is used to distribute products such as medicine, food and hardware. Used with high demand products because manufacturers are not capable of getting their products around the consumer market. Producers – middlemen – wholesalers – Consumers: This is the longest canal is used to distribute the products, providing a broad network of contacts, and for this reason, manufacturers use intermediaries or agents. This is very common in perishable foods. Intermediaries. Generally, producers or manufacturers are not usually sell their products directly to consumers or end users, but those products pass through one or more intermediaries, which play different roles in marketing, getting their names, of According to these functions. Intermediaries are those links in the chain which represents the distribution channel, and are placed between producers and consumers or end users of such products, adding to them the values or utilities of time, place and ownership. The functions performed by intermediaries is of vital importance in the chain that represents the entire distribution channel. The number and type of intermediaries depend on the kind and type, and the class and type of consumers or end users, or market, for whom or for which such product has been designed. Brokerage Services feature to get products to consumers and facilitate their acquisition, in some way. Intermediaries are classified as follows: Wholesalers Commercial Retail or Retail Intermediaries Agents and Brokers Commercial Brokerage (both wholesalers and retailers) are those who at one time, acquire proprietary products, and then sell them to other intermediaries or the ultimate consumer.